“Hopkins Communications is a well-established and respected advertising and public relations firm based in city. Both principals, Mary and Mark Hopkins, are well known in Cork business, sporting...
Hopkins Communications, now headquartered at Media House, Crawford Business Park, Crosses Green in Cork city centre, specialises in all aspects of the marketing mix, handling local and national brands including Corona Extra, Munster Rugby, Bon Secours Hospitals, Co-Op Superstores (Dairygold), and Touchstone Medical. We also have strategic partnerships with Young Communications, Dublin (to handle crisis management) and O’Mahony Media, Kerry.
In a world where consumers have too many choices, choosing an integrated campaign that is authentic, category-specific, holistic, interesting and engaging, but with a firm eye on the limitations of the bottom line, is essential. Advertising professionals’ priority should be to assist brand owners in figuring out what their target audience really want, placing client/brand messages around programmes, events or locations frequented by these consumers People need to feel that they are ‘in on’ the secret of the product, can have fun with it and, in certain campaigns, can afford it. That is the challenge for us, and we have engaged the best brain power available to us to drive realistic yet creative campaigns that will be a model of communication and establish dialogue and participation with consumers across suitable media.
Hopkins Communications has a simple mission statement which hasn’t changed since we were established in 1990. Our approach? We will deliver powerful advertising, public relations and marketing strategies that will help generate sales for your business and position your company as a force to be reckoned with in your marketplace.Originally in outdoor advertising, with electronic screens in Cork and Limerick (branded Metrovision), the company evolved to meet the needs of a changing marketplace. Over 20 years later, Cork-based Hopkins Communications is a popular and successful business offering full-service marketing communications to national and local clients, with brands such as Dairygold, Munster Rugby, Corona Extra, Nevada Bobs, McGuigan Wines and Bon Secours Hospitals in its extensive portfolio of clients.
“Whether trading on a national or local basis, companies need to feel confident that their marketing communications strategies are handled effectively. With a no-nonsense approach, our team of professionals demonstrate a thorough knowledge of the marketplace, working in partnership with our clients on projects from concept, through implementation and on to completion. With over 20 years of communications experience our objective remains the same - to do an excellent job on behalf of our clients. To 'make it happen' for them!”
- Mark Hopkins, MD, Hopkins Communications.
