“Hopkins Communications is a well-established and respected advertising and public relations firm based in city. Both principals, Mary and Mark Hopkins, are well known in Cork business, sporting...
It's a New Year and a new era for Hopkins Communications! We recently celebrated 21 years in business with a tranche of growth-orientated strategic developments and new wins that will ensure they remain relevant for another 21 years.
Three new Directors have been appointed to the company: Donogh O’ Herlihy, Judy Hopkins and Niamh Sullivan, while a strategic partnership to handle crisis management has been set up with Young Communications (Dublin). This follows a recent partnership with O’Mahony Media in Kerry negotiated in June last.
To facilitate the growth in the company, we also recently moved to impressive new premises at Media House, Crawford Business Park, Crosses Green in Cork city centre, after many successful years on Patrick Street, Cork.
THE BUSINESS! Mary Hopkins (centre standing) Chairman and Mark Hopkins (seated left of centre) MD of Hopkins Communications, pictured with the firm's newly-appointed Directors (left to right) Judy Hopkins, Niamh Sullivan, and Donogh O'Herlihy. Celebrating 21 years in business, new wins at the pr and advertising agency include Kavanagh Travel, Westport House, Breakthrough Cancer Research, and Heiton Buckley (The Grafton Group). hopkinscommunications.ie
The agency is headed up by Mark Hopkins, with Mary Hopkins, its founder, as Chairman. It specialises in all aspects of the marketing mix, handling local and national brands including Corona Extra, Munster Rugby, Bon Secours Hospitals, Co-Op Superstores (Dairygold), and Touchstone Medical. Recent wins include campaigns for Kavanagh Travel, Westport House, Breakthrough Cancer Research, Heiton Buckley (The Grafton Group), Cork City Ford Centre, Titanic 100 Cobh and The Kilkenny Group.
In a world where consumers have too many choices, choosing an integrated campaign that is authentic, category-specific, holistic, interesting and engaging, but with a firm eye on the limitations of the bottom line, is essential. Advertising professionals’ priority should be to assist brand owners in figuring out what their target audience really want, placing client/brand messages around programmes, events or locations frequented by these consumers People need to feel that they are ‘in on’ the secret of the product, can have fun with it and, in certain campaigns, can afford it. That is the challenge for us, and we have engaged the best brain power available to us to drive realistic yet creative campaigns that will be a model of communication and establish dialogue and participation with consumers across suitable media.
Hopkins Communications has a simple mission statement which hasn’t changed since we were established in 1990. Our approach? We will deliver powerful advertising, public relations and marketing strategies that will help generate sales for your business and position your company as a force to be reckoned with in your marketplace.
Originally in outdoor advertising, with electronic screens in Cork and Limerick (branded Metrovision), the company evolved to meet the needs of a changing marketplace. Over 20 years later, Cork-based Hopkins Communications is a popular and successful business offering full-service marketing communications to national and local clients, with brands such as Dairygold, Munster Rugby, Corona Extra, Nevada Bobs, McGuigan Wines and Bon Secours Hospitals in its extensive portfolio of clients.
“Whether trading on a national or local basis, companies need to feel confident that their marketing communications strategies are handled effectively. With a no-nonsense approach, our team of professionals demonstrate a thorough knowledge of the marketplace, working in partnership with our clients on projects from concept, through implementation and on to completion. With over 20 years of communications experience our objective remains the same - to do an excellent job on behalf of our clients. To 'make it happen' for them!”
- Mark Hopkins, MD, Hopkins Communications.
