Villa Maria chooses Barry & Fitzwilliam in Ireland
Villa Maria Estate, New Zealand’s most awarded winery, has announced a change in its distribution arrangements in Ireland with immediate effect with Barry & Fitzwilliam taking over the Villa Maria portfolio.
Charlotte Read, European Market Manager for Villa Maria commented on the deal as follows: “Ireland is extremely important to us because the market is dynamic, expanding and benefits from having some innovative retailers, both in the on and off trade. Over the past decade and more, Allied Drinks have done a fantastic job building a premium position for the Villa Maria brand in Ireland and we look forward to going from strength to strength with our new partner. We are fortunate to have teamed up with Barry & Fitzwilliam, a company highly suited to exploit these opportunities. Our objective is clear: to be the number one premium New Zealand brand in Ireland.”
Michael Barry, Managing Director of Barry & Fitzwilliam adds: “We are delighted to take over the distribution of Villa Maria wines in Ireland. We have great expectations for the range and we look forward to dynamic growth.” http://www.bandf.ie