‘Liqueurs are among the most versatile products on the drinks market. And with the growth of the cocktail culture and the popularity of flavoured drinks, liqueurs have had sustained growth in this most vibrant of categories. Tia Maria is a hugely popular coffee liqueur worldwide (Tia Maria Orange is a great favourite of mine), particularly for its mixability in cocktails, with coffee or in desserts, or mixed with milk and ice as a luxurious long drink. Disaronno, is described as a ‘cool’ brand. With its distinctive square glass decanter and smooth almond flavour, it has a secret recipe which is said to include the pure essence of 17 selected herbs and fruits with an infusion of apricot kernel oil’ said Michael Barry of Barry & Fitzwilliam.

He also stated that projected sales of the two new brands are expected to be in the region €4million (25,000 cases) in 2010. The distribution rights for Tia Maria were formerly held by Irish Distillers/Pernod Ricard and Disaronno was with Cassidys. 'We would like to thank both Irish Distillers and Cassidys for their previous work on the brands' said Mr. Barry.

Barry & Fitzwilliam is now Ireland's largest independent drinks distributor, carrying over 100 international premium brands of wines, spirits and beer. The portfolio includes products from the multi national drinks groups Beam Global, Constellation, Rémy Cointreau, Edrington, Mc Guigan (IWSC Winemaker of the year 2009), Villa Maria, Corona Extra and now, Illva Saronno S.p.A.

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