The Escapes Irish People Want
Submitted on Monday, 20 February 2012

GrabOne Escapes surveys Irish people on what they want from a holiday

  • 70% book a holiday or break based on price.
  • 82% prefer to stay in hotels.
  • Galway is the most popular destination for a staycation (40%), followed by Kerry (38%), Cork (24%) and Donegal (18%).
  • The Cliffs of Moher and The Burren are our favourite landmarks.
  • Beach and city breaks are the most popular type of holiday at home and abroad.
  • 99.5% look for sunshine when they go abroad.
  • Spain is the most popular foreign destination (27%), followed by Portugal (11%), Italy (10%) and the USA (9%).
  • Almost half of those surveyed took a break in the last 6 months

GrabOne Escapes, which launched recently to cater for budget savvy travellers looking to escape at a bargain price, conducted a survey with over 120 people from all over Ireland to see what Irish people actually want...from their holiday that is.

49% of those surveyed took a break in the last 6 months, 32% in the last year and 21% in the last month.  When asked who they were most likely to travel with, 66% responded that they primarily travel with a loved one, 45% with their family and 3% prefer to go solo.

The most important factor when booking a break is price, according to 70% of those surveyed, followed by location at 20% and time to get there at 6%.  Attractions and activities also play a deciding role.  Interestingly, weather only seems to be important when travelling abroad. 

A resounding majority of those surveyed prefer to stay in hotels with 82% saying it’s their number one accommodation choice, while 38% prefer self-catering, 8% B&Bs and 6% campsites.

The most popular types of breaks for Irish people are beach and city breaks at home and abroad with more than half of all respondents naming these as their holiday of choice.  Spa & wellness breaks are a close second (30%), followed by family fun breaks at 22%, and adventure activities or rural retreats, both at 19%.   Festivals and concerts, foodie getaways and heritage or cultural activities are also popular choices.

When asked what their favourite landmark is, a significant majority (20%) said The Cliffs of Moher, while The Burren came second at 5%.  Other popular choices included Croagh Patrick, the Giants Causeway, the Rock of Cashel, Newgrange and the Guinness Storehouse.  A few people also said our pubs are our number one national landmark!

By far the most popular destination to travel when going abroad, according to the respondents, is Spain with 27% saying that is their overseas holiday of choice.  This is followed by Portugal at 11%, Italy at 10%, the USA at 9% (in particular New York and Florida) and France at 7%.  Only 2% of those surveyed chose colder climates and that was only for skiing.

Finally 99% of those surveyed said they would try somewhere new if they were getting more than 50% off the normal asking price, which is good news for GrabOne Escapes, who have a range of fantastic daily offers for staycations and short breaks in Ireland along with a selection of international escapes.

GrabOne Escapes makes taking a break in Ireland or abroad even more affordable.  And it is also a fun way to discover new places you may never have even thought about visiting. Simply sign up to www.GrabOneEscapes.ie to view the great deal that’s on offer. If it takes your fancy, click buy and you’re ready for your next trip.

GrabOne Escapes is built on the back of their hugely successful deal website GrabOne.ie which is currently available in Dublin, Cork, Belfast, Galway, Kerry, Limerick and the South East, and has saved Irish consumers over €6 million in less than a year.

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